An SEO audit answers one question: why isn't this site earning the visibility it should, and what — in priority order — will change that? It is the right first step when traffic has dropped, when you're deciding where to invest, when you've inherited a site with history you don't trust, or when an agency's reporting has stopped making sense.
A real audit is not a PDF export from a crawling tool with a logo slapped on it. Tools find symptoms; the audit's job is causes, priorities, and sequencing. Every finding in our audits comes with an owner, an effort estimate, and an expected impact — so it becomes a plan, not a document.
What we examine
The audit covers the four systems that determine search performance together. Technical: crawlability, indexation, rendering, Core Web Vitals, structured data. Content: keyword mapping, intent alignment, quality, cannibalization, gaps against competitors. Authority: your link profile versus the sites actually outranking you. Local (where relevant): Google Business Profile health, citations, reviews, and local landing pages.
We also audit measurement itself — Search Console configuration, analytics integrity, and whether the numbers you've been shown mean what you were told they mean.
Traffic-drop forensics
If you are here because traffic fell, the first job is attribution: algorithm update, technical regression, lost links, content decay, tracking breakage, or a competitor simply doing better work. Each has a different fix, and treating the wrong cause wastes months. We correlate the drop against update timelines, crawl history, and index coverage before recommending anything.
What you receive
A written report in plain English, a prioritized fix list separated by owner (your developer, your writer, us), and a working session to walk through it. The audit is designed to be executable without us — if the plan is only useful when bundled with a retainer, it is a sales document, not an audit.
When an audit is the wrong purchase
Honesty cuts both ways: a brand-new site with ten pages does not need a forensic audit — it needs a strategy and execution. If your situation doesn't warrant this level of diagnosis, we will say so on the strategy call and point you at the service that fits.