Technical SEO is everything that determines whether Google can find, render, understand, and trust your pages. Content and links get the attention, but if your site has crawl traps, indexation problems, or a failing mobile experience, they are pushing against a closed door. Technical health is the multiplier on every other SEO investment you make.
We treat our own site as the proof of this work: fast, statically rendered, structurally clean. That is the standard we build to for clients — because an agency whose own site fails a Lighthouse audit has already told you everything.
Crawlability and indexation
Google cannot rank what it cannot crawl, and it will not rank what it chooses not to index. We audit how Googlebot actually moves through your site: robots directives, XML sitemaps, canonical tags, redirect chains, orphaned pages, faceted-navigation traps, and the index-bloat that wastes crawl budget on pages that should not exist.
The output is not a 200-line tool export — it is a prioritized fix list, separated into what we implement, what your developers implement, and what can safely be ignored.
Core Web Vitals and page experience
Core Web Vitals — loading (LCP), interactivity (INP), and layout stability (CLS) — are confirmed ranking signals and, more importantly, they are measurements of whether real visitors stay or leave. Google has also moved fully to mobile-first indexing: the mobile version of your site is the version that gets ranked.
We diagnose with field data (what real users experience) rather than lab scores alone, then fix the causes: render-blocking resources, unoptimized media, layout shift, slow server response, and JavaScript that blocks interaction.
Structured data and rich results
Structured data (schema.org markup) is how you describe your pages to search engines in a machine-readable way, and it is what makes rich results — review stars, FAQs, breadcrumbs, product data — possible. We implement the schema types your pages genuinely qualify for and validate them against Google's documentation. We never mark up content that does not exist on the page; spammy structured data earns manual actions, not rich results.
Site architecture and JavaScript rendering
Modern sites often hide their content behind client-side JavaScript that search engines render late, inconsistently, or not at all. We audit how your framework serves content to crawlers, push rendering to the server or build step where it matters, and structure internal linking so authority flows to the pages that earn revenue.
For Los Angeles businesses with location pages, we make sure the architecture supports local relevance — clean URL structure, internal links from relevant content, and no duplicate-content ambiguity between similar pages.